The Impact of Creativity Supported by Green Environment on Sustainable Performance: The Mediating Role of Integrity and Moderating Role of Sustainability in Organizational Growth

Abstract

As the business environment is evolving day by day, hence the organizations are becoming more aware of the significance of the sustainability as a major factor for the long- term growth and competitive advantages. The main aim of this research is to understand effect of creativity, green environment practices on the sustainable performance of the organization with mediation of integrity and moderation of sustainability for organizational growth for specifically having banking institutions in Pakistan. For this purpose, questionnaire responses were collected from 350 professionals through quantitative research method. The study utilized Structural Equation Modelling (SEM) for identification of the associations between creativity, green environment practices and sustainable performance. The research outcomes demonstrate that creativity and green environment practices enhance both sustainable performance and organizational growth. It can be concluded from the study that creativity and green practices are a means of achieving better organizational growth and sustainable performance.